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For Immediate Release
April 21, 2009 - BLUERIDGE Analytics® Names Al Wojcik Vice President of Sales

CHARLOTTE, NC - BLUERIDGE Analytics announced today that Al Wojcik, former Senior Director of Global Accounts for Autodesk, Inc. (NASDAQ: ADSK), has joined its senior management team as vice president of sales.

In his new role, Wojcik will design and execute domestic and international reseller channels for SITEOPS® Design SP, BLUERIDGE’s flagship site design software, leveraging his deep knowledge of optimization software technologies and strategic channel development experience. Wojcik also will drive sales and marketing strategy in key verticals such as commercial and industrial development, education and healthcare facilities, and multi-family residential.

“It’s an exciting time for BLUERIDGE,” says Mike Detwiler, President and CEO. “The fact that a former executive from Autodesk, the world’s largest design software company, has enthusiastically joined our ranks speaks volumes about the direction CAD is taking. Al shares our passion for aggressive innovation in the CAD space and our vision for software that rapidly evolves to meet the needs of the AEC industry.”

Prior to Autodesk, Wojcik held VP positions with PTC (NASDAQ: PMTC) in the US and Europe, and was EVP of sales for Engineous Software, which was acquired by Dassault/Simulia. Wojcik ’s broad sales channel and customer expertise, combined with the world-class evolutionary computing team in place at BLUERIDGE, represents a significant leap in the growth of the company.

“I am thrilled at the opportunity to join BLUERIDGE,” says Al Wojcik. “I believe they are uniquely positioned for rapid acceleration. Having the vision and expertise to combine powerful auto-drawing tools with optimization and cloud computing is impressive – this company anticipated today’s CAD market and built revolutionary products to serve it. I look forward to helping them conquer new markets in today’s competitive CAD channels.”

Wojcik’s appointment is part of the aggressive channel volume strategy BLUERIDGE is pursuing. SITEOPS Design SP, BLUERIDGE’s long-awaited product for conceptual design of sites, has set the civil engineering world ablaze in the month since its release.
Like other SITEOPS products, SITEOPS® Design SP is Software-as-a-Service (SaaS), available from any Internet-connected computer. Its ease of use and affordable price point make it extremely attractive to CAD resellers, who have seen sales decline for more expensive design products as engineering firms look for ways to trim software costs. Holman’s of Nevada, a well-established CAD technology leader for more than 30 years, has signed on as a SITEOPS® Design SP reseller. Other companies are expected to follow within weeks.

SITEOPS is “CAD with a Brain®” - breakthrough web-based software that reduces the time and cost of land development. SITEOPS products help users perform real-time feasibility simulations and optimize site designs.

Clients include Lowe’s Companies, Target, Regency Centers, and Langan Engineering & Environmental Services, and other leading retailers, civil engineers, architects, and land developers.

Charlotte-based BLUERIDGE Analytics delivers evolutionary computing software to retail, real estate, and the architectural, engineering, and construction (AEC) industries.

Media Contact
Jennifer Gaddy, Director of Marketing, (704) 409-7508.

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